Why we use cookies

Cookies let us remember the basics of your visit so pages stay quick, secure, and consistent every time you return.

We only keep what we need for performance insights, and the data we review is aggregated so it helps us spot trends without profiling individual visitors.

Analytics cookies in use

_ga (Google Analytics) assigns an anonymous ID so we can understand how many people explore each page and how they arrive on the site. It lasts for two years and is refreshed when you return so long-term trends stay accurate.

_ga_GNTKBV087EC (Google Analytics) keeps short-lived session details, such as which sections you read during a single visit. It typically resets every two years but is mainly used to stitch together activity from the same session.

We do not set advertising, personalization, or third-party cookies—if analytics is disabled in your browser, these measurements simply drop away.

Managing your settings

You can block or clear our cookies at any time through your browser settings or dedicated privacy tools—everything on the site will still be readable, but our analytics numbers may lose a bit of accuracy.

If you spot anything unexpected or want us to remove historical analytics data tied to your visits, email hello@performancepeak.com and we will take care of it.